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Monday, 22 November 2010

Textual analysis on First Car Front cover and contents page

 The use of a relatively large font size for the mast head has made brand identifying easier for the reader to determine between two different brands, the mast head also uses sans-serif.
The layout of this magazine is clear giving clean lines of direction making the readers divert to the mast head then to banner/ headline with the main exclusive feature across the front of the magazine.The strap-line on this magazine is at the top of the page displaying four subtitles including technical stuff and competition, this makes the reader want to buy the magazine as they have a chance at winning a prize.
The use of captions and cover lines underneath the three photographs attracts the audience to the lower part of the magazine to show the other articles included to intrigue the audience to read on and to buy the magazine.

The heading for the contents page uses serif, it also uses captions with catchy summaries underneath the photographs to entice the audience to read the articles mentioned in the page. The use of big and bold, black and white page numbers makes it a whole lot easier for the reader. The contents page is essentially spilt into three columns and sections, however the bottom photograph covers column 1 and 2. The sections are mainly down the column 3 including sections e.g. Front, Ride on, Gear, Feature, Rear end and Meet the team, these sections have sub titles and cover lines, to cover the basic storyline. The Meet the team  is a summary of the main people behind the magazine, there is also an catchy statement about that one person.
In conclusion, the magazine has aimed at the right target audience e.g. early learner drivers. It is fun, easy to read and accessible.

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