NME has suffered from a year on year slump in sales, down by 17.3%, as well as having a slump in music and film titles.
NME had an average weekly circulation of 33,875 (in sales) in the six months to the end of June, according to figures released today by the Audit Bureau of Circulations.
Rivals to NME also suffered in a bad set of results for entertainment titles. Circulation of Bauer's 'Q' Magazine dropped 10.7% compared to the first half of 2009, taking it to an average of 89,450 per issue.
NME's sister title Uncut fared slightly on the better side but still fell with a 3.2% year-on-year drop to a monthly average circulation of 74,067. Bauer's heavy metal weekly 'Kerrang!' increased its average per-issue circulation by 1.8% to 44,013.
Music magazines (percentages represent year-on-year change)
The Fly - 108,207 (0.4%)
Mojo - 91,678 (-6.2%)
Q - 89,450 (-10.7%)
RWD -78,867 (1.7%)
Uncut - 74,067 (-3.2%)
Classic Rock - 70,323 (0.0%)
Metal Hammer - 44,034 (-4.3%)
Kerrang! - 44,013 (1.8%)
New Musical Express - 33,875 (-17.3%)
These figures were from Press Gazzette.
These results have concluded that I will still have to consider if my magazine made a decline in sales issues how I would be able to make them rise them again and keep them at a certain level. These sales figures are important to me and a company who is starting to come into that market because these figures can be a make or a break figures as the magazine market is very competitive.
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